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About Us

Proov is operated by its two founders and a small, passionate team that is 100% dedicated to the company's mission

Proov was invented by infertility veteran and PhD Scientist, Dr. Amy Beckley. After three years of infertility and seven miscarriages, Amy applied her own science expertise to uncover a luteal phase defect (a problem with ovulation quality). With help from her doctor and a simple supplement, Amy was able to get pregnant with her daughter.
Inspired to help other women, Amy teamed up with co-founder Ellen Schell to launch Proov — a company dedicated to empowering women at every stage of life to track their own hormones quickly and easily at home.

I’d like to live in a world where we’re all just way more tuned into what’s happening with our cycle hormones — there’s so much insight easily available that could make a huge difference in women’s lives, and a focus in this area is long overdue.”