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Meet Team Proov.

We are here for you.

At Proov, we are all about empowering women with knowledge regarding their unique reproductive health, and how to have more control over their reproductive lives. We care deeply about our Proovers! Read more about our story below

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Proov’s humble beginnings: it was personal

Proov’s humble beginnings: it was personal

When founder and CEO, Amy Beckley, had trouble conceiving for over three years, she did what many women do: saved up thousands of dollars and pursued in-vitro fertilization treatment. After being blessed with a son, Amy knew she wanted to continue to grow her family. What she didn’t know was how well she could handle the physical and emotional challenge of another round of IVF.

With a PhD in Pharmacology and expertise in hormone signaling, she began tracking her own hormone levels at home. In doing so, she discovered that she had low progesterone—which was causing her to lose pregnancy after pregnancy.

Empowered by this knowledge, she went to her doctor and got a prescription for hormone supplements. With these supplements, she was able to conceive without the help of IVF, and maintain a healthy pregnancy. After her daughter was born, her mission was clear—to empower women with vital knowledge that could help in their ability to conceive. She founded MFB Fertility, Inc. and invented the Proov test in her own basement, which now allows women to track their own progesterone in just five minutes, at home.

So many ways to Proov

Our greatest mission and our passion is helping women become empowered when it comes to their unique cycles, which— let’s be real for a second— can feel so elusive and even confusing at times. Proov is helpful in so many scenarios.

Progesterone is Queen

Progesterone is the hormone released right after ovulation, and it’s what prepares the uterus to receive a fertilized egg. Without it or enough of it, there is no chance at conception.

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