Proov featured in Romper

Proov was featured in Romper’s “Best Mom Invention” in their article “The Best Tech of CES 2019: Amazing Products & Gadgets that Parents Will Love”
Read the article at


Read the excerpt with our feature below!

Wearing a fertility bracelet isn’t for everyone, and Proov is here to serve the community of women who’d rather check in about the comings and goings of their cycle more casually. Basically, Proov is the first-ever at-home progesterone ovulation test. Women confirm ovulation and track progesterone (a hormone that is key for conception) with Proov’s test strips in three steps – collect urine sample, dip test and wait for 5 mins, read results.

The product was created after the company’s founder and CEO suffered seven miscarriages, and discovered on her own that her hormone levels were making it hard for to conceiveand carry a baby to term, and she became dedicated to helping other women take control over their journey to motherhood.

Proov, $40, Proov

Shop Proov

“Hormone balance plays a huge role in fertility, and understanding what’s going on with your hormones doesn’t have to be such a mystery.

It’s actually way easier than most people realize.” 

— Amy Beckley, Proov Founder