Proov featured by What to Expect

We were featured as one of the coolest new products for parents and babies from CES 2019 by What to Expect!
Read the article at


Read the excerpt with our feature below!

Proov is billed as the first-ever at-home progesterone test that helps those who are TTC track ovulation. (It’s also useful for those who are at risk for miscarriage and want to track their progesterone levels.) All you need to do is pee in a cup, dip the strip, and wait five minutes to find out if you have ovulated — or not. It’s created by Amy Beckley, a mom with a PhD in Pharmacology who was a fertility-challenged. After years of sitting in labs for tests, she realized there had to be a better option and, hence, Proov was born.

Proov, 7 strips for $39.99, Amazon

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“Hormone balance plays a huge role in fertility, and understanding what’s going on with your hormones doesn’t have to be such a mystery.

It’s actually way easier than most people realize.” 

— Amy Beckley, Proov Founder