Why Proov is the Future of Fertility


Kati Bicknell, founder of Kindara, tells us why she’s a huge supporter of Proov! 

I founded Kindara, one of the early Fem-Tech companies, intending to help other women experience the confidence, insight, and empowerment that I had found through tracking my cycle. Fertility charting was enormously useful, game-changing information for me, as I believed it could be for many others. 

One of the key metrics that Kindara relied on was basal body temperature (BBT) charting, as a proxy for progesterone. Progesterone, produced after ovulation, causes a slight but sustained rise in BBT. Daily basal body temperature charting can help confirm if and when ovulation occurs.

However, there are some challenges when charting BBT that had me wish for a way to measure progesterone directly, without having to access it through a proxy sign. Fortunately, Proov has now developed a simple and inexpensive urine test strip that does measure progesterone, the only hormone that can confirm that ovulation has occurred. Proov's strips are also calibrated to detect if the amount of progesterone in a woman’s system is high enough to sustain a healthy pregnancy, as many pregnancy losses are caused by low levels of this important hormone. 

Proov helps answer these essential questions:

  • Did I ovulate? Confirming that ovulation has happened is a key piece of the fertility puzzle. If a woman isn't ovulating naturally she has a low chance of getting pregnant without intervention.


  • Do I have enough progesterone to support successful conception? This is a critical piece of information. Even if a woman is ovulating regularly, and all other factors are normal, if she doesn’t have enough progesterone in her system, she won’t be able to successfully conceive. Treating low progesterone is generally an easy fix, but one must be certain that's the problem before attempting to treat it, as some interventions – if applied in the absence of a correct diagnosis – can actually serve to further disbalance the delicate fertility hormone ecosystem.

This is high-level, high-grade information that would usually be obtained through an expensive blood test done in a laboratory. Besides the expense of a laboratory blood test, the invasiveness and inconvenience make it very difficult to test multiple days in a row. Testing for multiple days can be important, as progesterone is not a hormone that peaks and falls quickly; it needs to go up and remain elevated for an extended period of time to support conception.   

The other types of fertility test strips on the market (LH strips, and pregnancy tests) don't provide these important pieces of information. LH strips tell a woman that she may ovulate in the next 24-48 hours, but can not confirm if or when ovulation actually takes place. Pregnancy tests can confirm if a woman is pregnant, but they can not tell her if she has enough progesterone to sustain the pregnancy without treatment. 

I believe Proov has the power to assist countless women in understanding their bodies and their fertility, and to provide must-have information on their fertility journey. I'm grateful for Amy and the Proov team for creating this cutting-edge technology.