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Pineapple Icon for I.V.F.

Written by:, PhD, Founder and Inventor of the Proov test — the first and only FDA-cleared test to confirm successful ovulation at home.

We see pineapples as the symbolic icon of women struggling with infertility, pregnancy loss, and IVF. But what is it about this spikey fruit that tells the world we are warriors? The New York Times gives us the low-down on how the pineapple became the icon of IVF.

"Pineapples have long been a topic of hopeful discussion in fertility circles. Patients tell each other that eating pineapple on an empty stomach the day of your embryo transfer can help you get pregnant. Pineapple contains a mix of enzymes called bromelain, which, according to the N.I.H., may debride scar tissue and decrease inflammation."

Proov's good friend Dr. Aimee Eyvazzadeh talks about the power of the pineapple and how it has become a symbolic spotlight for many women going through infertility. 

"Many who are trying to conceive wear pineapple socks and jewelry to work, and fill their homes with pineapple picture frames and other tchotchkes. Dr. Aimee Eyvazzadeh, a fertility specialist in San Francisco, said that “probably 75 percent” of her patients arrive for their I.V.F. procedures wearing something with a pineapple on it."

Read the full article here! 

Speaking of pineapple merchandise...

Our amazing friend, Arden, has struggled with infertility and pregnancy loss and she speaks up about her journey in her blog, Hello Warrior. It's a great resource for women who want to connect with an incredible writer and woman, who so articulately captures many of the thoughts and feelings around infertility, pregnancy loss, and more.  

During her journey, Arden created a line of pineapple merchandise so women can feel empowered and supported knowing there are others having or who have had similar experiences. All purchases help Arden and her husband Kerry cover the medical bills associated with previous pregnancy losses. Any money raised beyond their needs will be donated to causes supporting other women going through infertility and pregnancy loss. 


Check out Arden's online store here! 

Have questions? Email us!