Proov was featured in Forbes!

Forbes named us one of their five baby tech gadgets that “Rocked the Cradle at CES 2019”.
Read the article at


Read the excerpt with our feature below!

First comes love, then comes the struggle of figuring out when is the best time to conceive. After years of struggling to carry a pregnancy to term, Dr. Amy Beckley took matters into her own hands and began tracking her hormone levels and realized a lack of progesterone was the issue. A prescription for the hormone, continued tracking of her ovulation and the pharmacologist found success and MFB Fertility. The fertility startup created the Proov at-home ovulation test that costs a fraction of the price and pain of IVF treatment.

Price: The Proov packets are available for $39.99 (7 test strips), $89.99 (21 test strips) and $69.99 (34 test strips + access to the Pearl fertility tracking app).

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“Hormone balance plays a huge role in fertility, and understanding what’s going on with your hormones doesn’t have to be such a mystery.

It’s actually way easier than most people realize.” 

— Amy Beckley, Proov Founder